Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice

Book Overview

This edited volume explores media management as engaged scholarship, bridging theory and practice and discussing collaboration between academia, policymakers, and the media industry. Covering topics such as business models in digital news and small-market sustainability, it encourages actionable knowledge for industry decision makers.

• Format: Paperback
• Language: English
• ISBN: 0367211009
• ISBN13: 9780367211004
• Release Date: March 2020
• Publisher: Routledge
• Length: 266 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 6.0" x 8.9"