Media Management: Leveraging Content for Profitable Growth

By Andrej Vizjak, Laurence A. Wolsey, Yves Pochet

As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents -... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3642078869
• ISBN13: 9783642078866
• Release Date: December 2010
• Publisher: Springer
• Length: 186 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"