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Paperback Media Management and Digital Transformation Book

ISBN: 1138592080

ISBN13: 9781138592087

Media Management and Digital Transformation

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Format: Paperback

Condition: New

$59.78
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Book Overview

Media Management and Digital Transformation provides novel and empirically rich insights into the tensions, struggles and innovations of news making and managing in media organizations.

From an empirically grounded perspective this book investigates how the 'buzz' of new technology tends to prevent management from seeing which changes are needed and indeed possible to make in the newsroom. It presents ground-breaking research showing that...

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