Media Management: A Casebook Approach

By George Sylvie, Ardyth Sohn Broadrick, Stephen Lacy, et al.

Book Overview

Media Management: A Casebook Approach highlights critical skills and responsibilities for managers in today's media organizations. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern for managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their careers.

• Format: Paperback
• Language: English
• ISBN: 1138901024
• ISBN13: 9781138901025
• Release Date: September 2015
• Publisher: Routledge
• Length: 416 Pages
• Weight: 1.41 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"