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Media Literacy teaches students how to navigate through the overwhelming flood of information found in today's media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores key components to understanding the fascinating... Read Full Overview

The essential guide to decoding messages in a media-saturated world

Undergraduate students of media and communication studies.

The essential guide to decoding messages in a media-saturated world

In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so that we can avoid the risks and maximize its potential to help us. Media Literacy, Seventh Edition shows you how. Drawing from thousands of media literature... Read Full Overview

The media world bombards us with messages that invade our real-world space to the extent that we sometimes feel we have lost control of reality. These media messages can be multi-layered and aren′t always what they seem. W. James Potter highlights the importance of learning... Read Full Overview

Media Literacy is a fresh and innovative text for media studies classes, introducing students to the fascinating world that operates behind the media messages they see. Instructors will like the emphasis on examples and exercises that support the key ideas of any media studies... Read Full Overview

"We all live in two worlds: the real world and the media world" writes W. James Potter in his preface to the Second Edition of his innovative, thought-provoking text Media Literacy. We are bombarded with messages from the media world, often subliminally, these... Read Full Overview

Media Literacy is a fresh and innovative text for media studies classes, introducing students to the fascinating world that operates behind the media messages they see. Instructors will like the emphasis on examples and exercises that support the key ideas of any media studies... Read Full Overview

This bundle includes W. James Potters Media Literacy 9e (Paperback) and Seven Skills of Media Literacy 1e (Paperback).

"We all live in two worlds: the real world and the media world" writes W. James Potter in his preface to the Second Edition of his innovative, thought-provoking text Media Literacy. We are bombarded with messages from the media world, often subliminally, these... Read Full Overview