Media Literacy

By W. James Potter

Book Overview

In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so that we can avoid the risks and maximize its potential to help us. Media Literacy, Seventh Edition shows you how. Drawing from thousands of media literature studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. In this thoroughly updated and revised edition, Potter presents numerous examples and facts to help you understand how the media operate, how they attract your attention, and how they influence you. Each chapter concludes with a set of exercises to help you apply the chapter material to everyday life and engage in a step-by-step process to increase your level of media literacy.

• Format: Paperback
• Language: English
• ISBN: 1483306674
• ISBN13: 9781483306674
• Release Date: November 2013
• Publisher: SAGE Publications, Inc
• Length: 536 Pages
• Weight: 1.82 lbs.
• Dimensions: 9.3" x 1.0" x 7.3"

Customer Reviews

I'm taking the class.

[This] book illustrates the importance of media literacy and it explores the many levels of the media. I like this book mainly for its organization. Potter's thoughts are well thought out and are presented very clearly. The only problem is that he has so many thoughts that I often forget much of what I've read. As a result, I've had to read paragraphs over and over again in order to fully absorb all that I can from the book.[By] what he teaches in the book, I have been able to see that some of the claims he makes are very weak. Either he contradicts himself or he offers little evidence for some profound ideas. Without even knowing it, the book itself has become part of the experiment in analyzing and reaching better understanding of the media.