Media Literacy: Keys to Interpreting Media Messages

By Julie Smith, Donald Miller, Art Silverblatt

Book Overview

Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass communication.

This fourth edition of Keys to Interpreting Media Messages supplies a critical and qualitative approach to media literacy analysis. Now updated with conceptual changes, current examples, updated references, and coverage of new developments in media-- particularly in digital, interactive forms--this book addresses all forms of information disseminated via mass communication.

Organized into three sections, the book first presents a theoretical framework for the critical analysis of media text that covers the definition of media literacy as well as fundamental principles and concepts. Part II focuses on the application of this methodological framework to the analysis of advertising, journalism, American political communications, and interactive media. Part III considers specific mass media issues, such as violence in the media, media and children, and global communications, and discusses outcomes of having a media-literate population.

• Format: Hardcover
• Language: English
• ISBN: 1440830916
• ISBN13: 9781440830914
• Release Date: May 2014
• Publisher: Praeger
• Length: 560 Pages
• Weight: 2.33 lbs.
• Dimensions: 1.5" x 6.3" x 9.4"
• Age Range: 7 to 17 years

Customer Reviews

Great Book

I purchased this book as a textbook for a college course I was taking. It was very interesting and informative. I would have found it so even if I weren't required to read it for the course. It'll open your eyes to the world of media!

This book provides instant media-savvy

If you've ever wondered about the media (who owns it, where it's produced, how it's controlled, etc.) this is the book for you! It's full of interesting facts about the world of mass media, and is written in an interesting way!