Media Literacy and Semiotics

By Elliot Gaines

Book Overview

Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.

• Format: Paperback
• Language: English
• ISBN: 0230108288
• ISBN13: 9780230108288
• Release Date: January 2011
• Publisher: Palgrave MacMillan
• Length: 181 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.6" x 5.4" x 8.1"