Media Interactivity Analysis

By Lidiya Chikalova

With the appraisal of two media hot and cold, one-way and two-way, the persuasiveness of messages has increased, thus it is harder for people to be influenced by the message. Traditional models of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659367982
• ISBN13: 9783659367984
• Release Date: March 2013
• Publisher: LAP Lambert Academic Publishing
• Length: 52 Pages
• Weight: 0.20 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"