Media Guide for Advertising: Principles and Practice

By Pearson Prentice Hall

Brand new to this edition, the printed student Media Guide, complete with rate cards, gives an in-depth explanation of each form of media. In addition, the instructor will have short-and long-term... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0131466151
• ISBN13: 9780131466159
• Release Date: August 2005
• Publisher: Prentice Hall
• Length: 72 Pages
• Weight: 0.30 lbs.
• Dimensions: 8.1" x 0.4" x 9.8"