Media: From Chaos to Clarity: Five Global Truths That Make Sense of a Messy Media World

By Judy Ungar Franks

Book Overview

What happens when you apply old-school thinking to a new media world? Absolutely nothing Media: From Chaos to Clarity strips away the bias of a bygone era and offers readers a compass to navigate an exciting and messy media world. The Five Global Truths were introduced in 2011. Today, we have more evidence that these Truths can guide us as we travel through Media Chaos. Franks takes us on a journey that celebrates bold pioneers and describes the bumpy ride as we learn to let go of outdated beliefs. Forget the battle of old vs. new media. Rather, Franks describes a media ecosystem where the media collaborate, consumers accelerate great content and where bold pioneers who break old rules realize exponential results.

• Format: Paperback
• Language: English
• ISBN: 0983466238
• ISBN13: 9780983466239
• Release Date: August 2018
• Publisher: Marketing Democracy, Limited
• Length: 146 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"