Media Firms: Structures, Operations, and Performance

By Robert G. Picard

Book Overview

There is no Preface so far. Companies are central to media economics because they finance the services, sell them in the market & either expand or die off. The media communications industry is the sum of companies engaged in the sales of services & produ

• Format: Paperback
• Language: English
• ISBN: 0415516293
• ISBN13: 9780415516297
• Release Date: January 2013
• Publisher: Routledge
• Length: 272 Pages
• Weight: 0.81 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"