Media, Communication, Culture: A Global Approach

By James Lull and james-lull

James Lull's classic work on media and culture in the global perspective is thoroughly revised, expanded, and updated. Drawing on the best contemporary social and cultural theory, the noted scholar... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0745621910
• ISBN13: 9780745621913
• Release Date: May 2000
• Publisher: Polity
• Length: 320 Pages
• Weight: 1.12 lbs.
• Dimensions: 9.0" x 0.7" x 6.1"

Customer Reviews

Top-notch reading!

Explores fascinating, challenging and modern concepts and examples that academic and nonacademic readers can understand and appreciate. An inspiring way of thinking about the many connections among media, communication and culture. What makes this book so special is the original and provocative content and reader-friendly style. Lull guides the reader from basic concepts like ideology and the active media audience to sophisticated ideas like symbolic power, transculturation, and the superculture. This book sparks new ways of thinking globally about communication and culture and how media plays a role in both. Highly recommended.