Media and Communication Research Methods

by David Machin and Anders Hansen

Book Overview

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research...

• Format: Paperback
• Language: English
• ISBN: 1137528249
• ISBN13: 9781137528247
• Release Date: January 2018
• Publisher: Red Globe Press
• Length: 314 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.7" x 7.2" x 9.4"