Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches

By Arthur Asa Berger and Arthur A Berger

Book Overview

Media and Communication Research Methods, Fourth Edition is a concise and practical text designed to give students a step-by-step introduction to conducting m

• Format: Paperback
• Language: English
• ISBN: 1483377563
• ISBN13: 9781483377568
• Release Date: November 2015
• Publisher: Sage Publications, Inc
• Length: 440 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.9" x 6.0" x 8.9"