Media and Communication Research Methods : An Introduction to Qualitative and Quantitative Approaches

By Arthur Asa Berger and Arthur A Berger

Book Overview

This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature lighthearted style to make discussion of qualitative and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1412987776
• ISBN13: 9781412987776
• Release Date: November 2010
• Publisher: SAGE Publications, Incorporated
• Length: 360 Pages
• Weight: 0.09 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"