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Media Analytics: Understanding Media, Audiences...
By Amy Jo Coffey and C. Ann Hollifield
Edition Description
This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using datasets that present real and hypothetical scenarios for students...
Edition Details
Format:Paperback
Language:English
ISBN:1138581054
Format: Paperback
Condition:
$
60.09
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Media Analytics: Understanding Media, Audiences...
By Amy Jo Coffey and C. Ann Hollifield
Edition Description
This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using datasets that present real and hypothetical scenarios for students...
Edition Details
Format:Hardcover
Language:English
ISBN:1138581038
Format: Hardcover
Condition:
$
200.00
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