Media Analysis Techniques

By Arthur Asa Berger

Book Overview

In this updated Fourth Edition of Media Analysis Techniques, author Arthur Asa Berger provides students with a clear, practical guide to media analysis techniques. Written in an accessible style with the author′s own creative illustrations, the book walks readers through the four most important methods of analyzing and interpreting our mass mediated culture: semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory. The text coaches students on how to support their media interpretation if they want to convince others that their opinions are worth considering. These methodologies, once learned, will stay with students and have an impact on the way they live.

• Format: Paperback
• Language: English
• ISBN: 1412987768
• ISBN13: 9781412987769
• Release Date: June 2011
• Publisher: SAGE Publications, Inc
• Length: 280 Pages
• Weight: 0.90 lbs.
• Dimensions: 8.8" x 0.5" x 5.8"

Customer Reviews

A Wonderful Introduction for Students

This book covers all the right topics for undergraduate students in media and communication studies, and in a delightful and informative way. I think it would be an important addition to any course on media research, audience analysis, and research methods in communication.