Media Advocacy and Public Health: Power for Prevention

By David H. Jernigan, Lori Dorfman, Lawrence M. Wallack, et al.

Book Overview

How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio and in the newspapers. Often, crucial issues of public health policy are debated and decided on only after they are made visible by the media.

The concept of media advocacy as a central strategy for the prevention of public health problems is discussed in this book. Traditional communication strategies like social marketing focus on giving people a message; media advocacy gives people a voice. The book lays out the theoretical framework and practical guidelines to successful media advocacy strategies and includes case studies on such vital issues as AIDS and alcohol abuse.

• Format: Hardcover
• Language: English
• ISBN: 0803942885
• ISBN13: 9780803942882
• Release Date: October 1993
• Publisher: SAGE Publications, Inc
• Length: 240 Pages
• Weight: 0.95 lbs.
• Dimensions: 9.5" x 0.8" x 6.5"

Customer Reviews

Good introduction to media advocacy

This was assigned reading for my graduate level course in health communications. Admittedly it was a little hard to get into (not sure if it was because I had to read it or if it was a bit thick). I'm glad a got past the beginning introductory and descriptive stuff because the rest of the book was great! It offers a different perspective on health communications and really stimulated my thinking about how to use the media and how the media is used. I found the examples Wallack, et al., used were the most educational in understanding media advocacy and public health.