Vik Venkatraman, a serial entrepreneur and advisor to the C-suite of the Fortune 100, attempts to capture in simple words and simple steps, the mindset and methodology one can use to get simply and efficiently from a blank sheet of paper to a useful, potentially valuable product in market. Mechanized is intended to be a handbook for innovators; a trusty reference rather than a novel. Though the book is paced with stories from the field, it is more...