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Measuring User Engagement
By Mounia Lalmas and Heather O'Brien
Edition Details
Format:Paperback
Language:English
ISBN:1627052615
Format: Paperback
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Measuring User Engagement
By Mounia Lalmas and Heather O'Brien
Edition Description
User engagement refers to the quality of the user experience that emphasizes the positive aspects of interacting with an online application and, in particular, the desire to use that application longer and repeatedly. User engagement is a key concept in the design of online applications...
Edition Details
Format:Paperback
Language:English
ISBN:3031011619
Format: Paperback
Condition:
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42.53
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