Measuring Transaction Costs in Plural Formed Marketing Channels

By Arne Nygaard

Measuring transaction cost is a key research problem in making transaction cost theory testable and falsifiable. Over time this issue have been described and conceptualized in the literature but have... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639222431
• ISBN13: 9783639222432
• Release Date: December 2009
• Publisher: VDM Verlag
• Length: 168 Pages
• Weight: 0.56 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"