Measuring the Success of Sales Training: A Step-By-Step Guide for Measuring Impact and Calculating Roi

by Jack J. Phillips, Patricia Pulliam Phillips, Rachel Robinson

Book Overview

It has never been more important to show examples of sales skills at work. The process to evaluate these skills is sometimes perceived as straightforward and routine, simply a matter of tracking the sales gains after the program has been conducted. But credibly Measuring the Success of Sales Training programs is a bit more involved than that. Experts in the practice of ROI measurement, Jack and Patricia Phillips have collected a new book of ROI case...

• Format: Paperback
• Language: English
• ISBN: 1562868594
• ISBN13: 9781562868598
• Release Date: February 2013
• Publisher: ASTD
• Length: 264 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.6" x 7.0" x 9.9"