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Measuring the Impact of Social Media on Busines...
By Cong Li and Don W Stacks
Edition Description
Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue,...
Edition Details
Format:Paperback
Language:English
ISBN:1433125781
Format: Paperback
Condition:
$
59.29
50 Available
Measuring the Impact of Social Media on Busines...
By Cong Li and Don W Stacks
Edition Description
An organization can have a high number of likes on its Facebook page and lots of followers on its Twitter account, but does that mean anything from a financial perspective? Is it worth the organization's effort to maintain an active presence on social media in order to generate...
Edition Details
Format:Hardcover
Language:English
ISBN:143312579X
Format: Hardcover
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