Measuring Service Innovation Performance - Measuring Service Innovation Performance by Diffusion Model: Empirical Evidence on New Festivals of Tourism

By Chih-Hsien Chen, Bo-Xun Xiao, Chyi Jaw

It is not easy to protect an unique service by regulation and patent because of the service characteristics. Service firms just only develop innovations continually to define and extend their market.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639009584
• ISBN13: 9783639009583
• Release Date: April 2008
• Publisher: VDM Verlag Dr. Mueller E.K.
• Length: 92 Pages
• Weight: 0.30 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"