Measuring Results of Sponsorships

By Alice Samele Acquaviva

The phrase "win on Sunday, sell on Monday," coined by Ford Motor Co. as well as General Motors Corporation, is not as easy to find evidence for. Even if corporations generally refuse to reveal how... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659268658
• ISBN13: 9783659268656
• Release Date: April 2013
• Publisher: LAP Lambert Academic Publishing
• Length: 64 Pages
• Weight: 0.23 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"