Measuring Public Relationships: The Data-Driven Communicator's Guide to Success

by Katie Delahaye Paine

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• Format: Paperback
• Language: English
• ISBN: 0978989902
• ISBN13: 9780978989903
• Release Date: December 2007
• Publisher: KDPaine & Partners, LLC
• Length: 204 Pages
• Weight: 0.75 lbs.

Customer Reviews

Finally! Measurements!

KD does a great job of laying out very practical qualitative as well as quantitative measurements around social media programs. Highly recommended!

A practical guide

Despite the academic nature of the subject "Measuring Public Relationships" is uncomplicated, easy to digest and I would happily recommend it to PR professionals and those studying public relations. It provides valuable insights and practical examples and focuses on a wide variety of disciplines under the public relations umbrella. Leon Hudson, Chong Newztel, New Zealand