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Measuring Country Image: Theory, Method, and Effects
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Measuring Country Image: Theory, Method, and Ef... 3658154063 Book Cover

Measuring Country Image: Theory, Method, and Ef...

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Edition Description

Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested...

Edition Details
Format:Paperback
Language:English
ISBN:3658154063
Format: Paperback
Condition:
$
54.99
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