Measuring Consumer-Based Brand Equity

By Selim Ahmed

The active sportswear and athletic footwear product group is one of the most heavily branded areas in the global apparel market. Estimates hold that over three-quarters of the total active sportswear... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838390202
• ISBN13: 9783838390208
• Release Date: July 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 124 Pages
• Weight: 0.42 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"