Measuring Advertising Effectiveness: McGraw Hill Series In Marketing And Advertising

By Darrell Blaine Lucas

Book Overview

""Measuring Advertising Effectiveness"" is a comprehensive guide to evaluating the success of advertising campaigns. Written by marketing and advertising expert Darrell Blaine Lucas, this book is part... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1258442035
• ISBN13: 9781258442033
• Release Date: July 2012
• Publisher: Literary Licensing, LLC
• Length: 410 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"