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Measuring Advertising Effectiveness: McGraw Hil...
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Format:Paperback
Language:English
ISBN:1258442035
Format: Paperback
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Measuring Advertising Effectiveness
Edition Details
Format:Textbook Binding
Language:English
ISBN:0070389365
Format: Textbook Binding
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Measuring Advertising Effectiveness: McGraw Hil...
Edition Description
""Measuring Advertising Effectiveness"" is a comprehensive guide to evaluating the success of advertising campaigns. Written by marketing and advertising expert Darrell Blaine Lucas, this book is part of the McGraw Hill Series in Marketing and Advertising. The book covers a variety...
Edition Details
Format:Hardcover
Language:English
ISBN:125843539X
Format: Hardcover
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