Measuring Advertising Effectiveness: McGraw Hill Series In Marketing And Advertising

By Darrell Blaine Lucas

Book Overview

""Measuring Advertising Effectiveness"" is a comprehensive guide to evaluating the success of advertising campaigns. Written by marketing and advertising expert Darrell Blaine Lucas, this book is part of the McGraw Hill Series in Marketing and Advertising. The book covers a variety of topics related to measuring advertising effectiveness, including the importance of setting clear objectives, selecting appropriate metrics, and analyzing data to determine the impact of advertising efforts. It also explores various research methods, such as surveys and experiments, that can be used to measure advertising effectiveness.Lucas provides real-world examples and case studies throughout the book to illustrate key concepts and demonstrate how they can be applied in practice. He also offers practical advice on how to use the insights gained from measuring advertising effectiveness to improve future campaigns and achieve better results.Overall, ""Measuring Advertising Effectiveness"" is an invaluable resource for anyone involved in advertising and marketing who wants to understand how to measure the success of their efforts and make data-driven decisions to improve their campaigns.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

• Format: Hardcover
• Language: English
• ISBN: 125843539X
• ISBN13: 9781258435394
• Release Date: July 2012
• Publisher: Literary Licensing, LLC
• Length: 410 Pages
• Weight: 1.58 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"