Measurement of Food Preferences

By H.J.H. MacFie

1 A measurement scheme for developing institutional products.- 1.1 Introduction.- 1.2 Phase I. Consumer marketing.- 1.2.1 Whom to test.- 1.2.2 What to test.- 1.2.3 How to test.- 1.3 Phase II.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0834216795
• ISBN13: 9780834216792
• Release Date: October 1994
• Publisher: Springer
• Length: 302 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"