Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships

by Katie Delahaye Paine

Book Overview

In an online and social media world, measurement is the key to success

If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.

Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.

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• Format: Hardcover
• Language: English
• ISBN: 0470920106
• ISBN13: 9780470920107
• Release Date: February 2011
• Publisher: Wiley
• Length: 272 Pages
• Weight: 1.06 lbs.
• Dimensions: 0.9" x 6.3" x 9.1"