McQuail's Mass Communication Theory

By Denis McQuail

Book Overview

′This book is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here. Denis McQuail offers the best roadmap available to navigate our times, a roadmap that stands the test of time.′ - Mark Deuze, Indiana University

McQuail′s Mass Communication Theory has been the most authoritative and comprehensive introduction to the field for more than 25 years and still offers unmatched coverage of the research and debates. The Sixth Edition covers everything a student needs to know of mass communication: communication models of the sender, the message and the audience and the diverse forms of mass communication today. This book proves that more than ever, theories of mass communication matter for the broader understanding of society and culture.Fully up-to-date, this new edition includes: New boxed case studies on key research publications, familiarizing students with the critical research texts in the fieldA new streamlined structure for better navigationMore definitions, examples, and illustrations throughout to bring abstract concepts to lifeMajor updates on new media, globalization, work and economyA password-protected Instructor Teaching Site and an open-access Student Study Site are available for this book at www.sagepub.co.uk/mcquail6

• Format: Paperback
• Language: English
• ISBN: 1849202923
• ISBN13: 9781849202923
• Release Date: March 2010
• Publisher: Sage Publications Ltd
• Length: 621 Pages
• Weight: 2.55 lbs.
• Dimensions: 1.4" x 7.3" x 9.0"

Customer Reviews

The beginers' guide

Well, if you are either a media study student or an orninary citizen, this book will be a fundamental guide for your understanding of the various social activities. Once you read the theories simply explained, you will notice what you have not realized how much you were influenced by the media themselves.With the deep understanding of the media theories in the book, I bet you could enrich your life and prepare for the better life ahead.

A fine introduction to mass communication theory

As a professor of communication, I use this book as a text in my introductory course. While it lacks a little bit in giving details of individual theories, its broad coverage of the field is excellent. This is a good book for someone who wants to know what "mass communication" is all about, but you will need to read additional books or articles to get a full understanding of particular theories.

A great book to understand Communication studies

An extense and complete review of over more than 60 years of Communication Studies is the result of an incredible job by Proffesor Denis McQuail, from the University of Amsterdam. Altough is not a chronological display of theories, is very easy to read. This third edition includes some of the more recent examples from the Cultural Studies, and that addition is thankful for everybody interested in the field this days. JUL.