McMorals: A Case of Corporate (Krock)

By Jim David

With the death of Ray Kroc, the founder of McDonald's system in 1984 came the death of everything Ray meant by "none of us is as good as all of us." The bureaucratic corporate culture that developed... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0975379801
• ISBN13: 9780975379806
• Release Date: February 2012
• Publisher: Nathan, Incorporated
• Length: 306 Pages
• Weight: 1.10 lbs.
• Dimensions: 9.0" x 0.7" x 6.0"

Customer Reviews

A cold, hard, no-punches-pulled look

McMorals: A Case Of Corporate [Krock] is a cold, hard, no-punches-pulled look at the bureaucratic corporate culture of the famous McDonald's fast food chain. Especially focusing upon the changes that have come in how McDonald's does business since the death of founder Ray Kroc in 1984, McMorals is written from an inside point of view; author Jim David brings both his own experiences with the McDonald's company and a thoughtful overview of how corporate ruthlessness has utterly taken over Kroc's once benevolent vision. A fascinating tour of what makes the McDonald's chain tick, for good or for ill, that leaves the reader to draw his or her own conclusions concerning the McDonald's changes, motives, and business practices.