MCI:Failure Is Not an Option, How MCI Invented Competition in Telecommunications

by Lorraine Spurge

Book Overview

This book traces the stirring history of MCI, from its meager beginnings to its present success. Author Lorraine Spurge reveals the tensions as MCI fights for survival, takes on ATandT, shakes up... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1888232412
• ISBN13: 9781888232417
• Release Date: April 1998
• Publisher: Spurge Ink!
• Length: 356 Pages
• Weight: 1.65 lbs.
• Dimensions: 9.5" x 1.0" x 6.0"

Customer Reviews

One of the most memorable case studies I've ever found...

Over the past year I have been involved in the startup of a competitive telecommunications provider owned by AT & T. I frequently cited this book and the experiences of MCI in discussions with others in my company when dealing with difficult issues.This book is one of the more memorable case studies I've ever found. The pages flew by, though the sayings within remained indelibly marked in my mind.Yes, the book is written by MCI insiders proud of what they accomplished. They should be. I only wish more companies would share their experiences with the world in this manner and with the simple but memorable words used here. I could use a few more of these case studies.