McDonalds is one of the most well-known companies in the world. The company continues to innovate and disrupt the fast food industry under the current leadership of Stephen Easterbrook. McDonald's masterful leadership legacy creates a solid foundation from which some investors feel confident with making investment decisions. However, most investors prefer to have an in-depth understanding of the company's financial statements and financial ratios before investing in the firm. Through a well-rounded understanding of the McDonald's financial standing, investors may make better, more informed, investment decisions. Further, predicting the company's future performance may very well be possible.This leads to the purpose of the book. This book was written to help investors, business students, finance students, and accounting students use basic and advanced accounting and finance concepts to analyze McDonald's last five years financial statements and financial ratios.Book and Chapter StructuresMcDonald's Company Summary - In the company summary, a brief overview of McDonald's current state is introduced. Topics covered includes McDonald's 52-week stock prices, dividend policy, and more. McDonald's Financial Statements - The financial statement sections start with a summarized version of McDonald's income statement and balance sheet for the last five years. Following the financial statements is a brief financial analysis of each statement's highlights. With this foundation set, we then define, graph, and offer analysis tips about each financial statement line item, such as revenues and long-term debt. McDonald's Financial Ratios - In regard to McDonald's financial ratios, a similar approach is taken as with the financial statements. This section starts with the financial ratios calculated for five years and a summary analysis of important financial ratios. Each financial ratio is then defined, formulas provided, calculations for the ratios illustrated, financial analysis tips offered, and the actual individual ratio graphed, covering a five-year time frame, in most cases. Important financial ratios defined, calculated, and analysis tips offered includes the current ratio, cash ratio, quick ratio, net working capital ratio, total asset turnover ratio, fixed asset turnover ratio, days sales outstanding, inventory turnover, accounts receivable turnover, working capital turnover, accounts payable turnover, return on assets, return on equity, profit margin, gross profit margin, and several more.McDonald's Free Cash Flows (FCF) and 5 Year Projections - We concluded the financial review of McDonalds by projecting their summarized income statement, balance sheet, and free cash flows for the NEXT 5 years.In the end, hopefully, you will have a better understanding of McDonald's financial statements, financial ratios, free cash flows (FCF) and financial projections in general. Further, you will also, again, hopefully, have a thorough understanding of McDonald's financial position, now and in the future, based on the reviews and brief analysis provided.
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