MBA Essentials: Core Models & Modern Practices

By: Shankar, Gyan

A concise and practical MBA guide that brings together timeless business models and modern practices to help managers, leaders, and students thrive in today's competitive world.

Written by a former Corporate HR Head, faculty member, and seasoned consultant with multiple post-graduate degrees-including an MBA from West Virginia-this book distils years of corporate and academic insights into a single, accessible volume.
Across 15 focused chapters, you'll explore the essential building blocks of modern business: Finance & Business Metrics - Understand the numbers that drive decisions.Strategy in the 2020s - Compete and grow in today's disruptive environment.Marketing, Demand Generation & Advertising - Build brands that attract and retain customers.Operations & Process Improvement - Streamline systems for efficiency and scale.Organizational Behaviour & Leadership - Lead with influence and impact.Negotiation & Competitive Intelligence - Gain advantage in complex markets.Entrepreneurship & Innovation - Create, adapt, and grow with confidence.Data, Analytics & KPIs - Measure what matters for performance.OKRs, Roadmaps & Execution - Align strategy with results.Product-Led Growth & RevOps - Harness modern business models for long-term success.Whether you're an MBA aspirant, a working manager, or a curious learner, MBA Essentials: Core Models & Modern Practices provides a clear roadmap to master the skills that matter in the 21st-century business landscape.

• Format: Paperback
• Language: English
• ISBN: B0FVLVKM9R
• ISBN13: 9798269119816
• Release Date: October 2025
• Publisher: Independently Published
• Length: 536 Pages
• Weight: 1.56 lbs.
• Dimensions: 1.1" x 6.0" x 9.0"