Then Read This is a mainstream Business / Management / Economics title. It contains a set of anecdotes, parables, war stories, case studies, vignettes, potted philosophies and 'real life' adventures - call it what you will - in a highly summarised form. Hopefully it might be a useful adjunct should you be contemplating or already studying for your MBA. The idea is to give the reader some insight into and to introduce the noble art of learning from others mistakes, business experiences, successes and failures. It is also hoped that readers might convert or apply such to plan, start, grow and profit from their own efforts both in creating and then developing a business. Actually, it might not be your business, in which case you can apply some of the ideas and concepts as an added value contribution to your employer or client - and further demonstrate your unique value proposition to good effect. Hopefully (and highly recommended), some of the war stories and case studies herein might prompt the reader to do further research - there's heaps of material freely available on the internet apart from thousands of self-help texts in the Management & Business Section of every bookshop or library. Either way and with a bit of luck, the contents will provide at least some easily digestible food for thought. Bon appetit!
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