Maximizing the Benefits of Mega Events for Tourism Development

A mega event benefits a host destination in terms of attracting visitors to the event and drawing global attention to the destination. However, in addition to such short-term benefits, it can be a catalyst for longer-term tourism development in various aspects from economic to social. This publication on Maximizing the Benefits of Mega Events for Tourism Development provides practical references on what a host destination can do to fully leverage the event opportunity for tourism development with a variety of illustrative cases. Although the report refers to insights from mega events, the practical references can be applied to any scale of events in any destination.

• Format: Paperback
• Language: English
• ISBN: 9284418917
• ISBN13: 9789284418916
• Release Date: August 2017
• Publisher: World Tourism Organization
• Length: 104 Pages
• Weight: 0.61 lbs.
• Dimensions: 0.2" x 8.3" x 11.7"