Maximizing Google Analytics: Six High-Impact Practices

By Tabitha Farney and Nina McHale

Library Technology Reports (vol. 49, no. 4) "Maximizing Google Analytics: Six High-Impact Practices" presents specific advice, including sample code for library implementations. The topics covered include implementing on different platforms, managing data from multiple sites, setting measurable goals, and using event tracking and filter functions.

• Format: Paperback
• Language: English
• ISBN: 0838958923
• ISBN13: 9780838958926
• Release Date: June 2013
• Publisher: ALA Editions
• Length: 46 Pages
• Weight: 0.29 lbs.
• Dimensions: 0.1" x 8.5" x 11.0"