So what makes for a Maximize! mindset? It's not the words you read on the pages of a book; it is the response that is demonstrated by your actions. This short book was not written as an exhaustive psychological tome that explains the inner workings of the motivated brain. Nor is it intended to be a feel-good, motivational shot in the arm. This book was written to inspire action. I wrote this book with sales professionals in mind, but the principles will apply to anyone. That is, the principles will apply if the principles are applied! That action starts with mindset, but the mental approach is useless until concrete steps are taken. So as you read through this book, do so with a pen in hand. Write down not only your insights, but also your commitments. Build in a bias for action. Expect that you will do things differently after each short chapter.
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