Maverick Marketing

by Tom Hayes

Maverick Marketing '? Trailride into the Wild West of New Marketing, by Tom Hayes, offers Chief Executive Officers, Chief Marketing Officers, marketing personnel, and business students new insights into the dynamic and '?maverick'? marketing culture that drives many innovations companies. Maverick Marketing provides numerous case studies and real life examples of '?maverick'? strategies and tactics. Hayes's Maverick Marketing begins with the premise...

• Format: Paperback
• Language: English
• ISBN: 1439204152
• ISBN13: 9781439204153
• Release Date: November 2008
• Publisher: BookSurge Publishing
• Length: 352 Pages
• Weight: 1.32 lbs.
• Dimensions: 9.0" x 0.8" x 6.0"