Mastering Strategic Management, v. 1.1

By Dave Ketchen and Jeremy Short

MASTERING THE EVIDENCE: Each chapter now includes one or more "Research Roundups." A brief paragraph is used to summarize the findings of cutting-edge business research and to explain the implications of the findings. MASTERING ENTREPRENEURIAL STRATEGIES: Each chapter now includes one or more "Small Business Spotlights." Here we focus on small businesses that have devised unique innovations in order to succeed. This material helps students understand how small firms can make a big impact.

• Format: Paperback
• ISBN: 145336949X
• ISBN13: 9781453369517
• Release Date: January 1
• Publisher: Flat World Knowledge
• Length: 322 Pages