Mastering Public Relations

By Anthony Davis

Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.

• Format: Paperback
• Language: English
• ISBN: 0230549306
• ISBN13: 9780230549302
• Release Date: August 2007
• Publisher: Bloomsbury Publishing PLC
• Length: 256 Pages
• Weight: 0.79 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"