Mastering Marketing

By Ian Ruskin-Brown

Mastering Marketing provides a clearly written explanation of the core skills and concepts needed to market a business profitably. Offering more than just short-term selling tricks, it provides techniques for building and maintaining a long-term profitable market position. It is ideal for those working in marketing for the first time, managers in other functions, in-company training courses and business degree and MBA courses.

• Format: Paperback
• Language: English
• ISBN: 1854183230
• ISBN13: 9781854183231
• Release Date: September 2006
• Publisher: Thorogood
• Length: 350 Pages
• Weight: 1.26 lbs.
• Dimensions: 0.9" x 6.0" x 8.3"