Mastering Japan Business

By Philippe Huysveld

This book is targeted at business executives of companies:
- approaching the Japanese Market,
- reviewing their options in terms of Japan Entry Strategy,
- already exporting to Japan (Indirect Sales) or,
- already established and doing business in Japan (Direct Sales).

Here, I do not focus on the cross-cultural side of things (please check my other books for that) but I rather cover in details the business side of things in Japan.

First, I give the reader some insight into selected markets in Japan, as well B2C as B2B.

Second, I show how to adapt to the local specificities, Industry by Industry, and I give some tips and guidelines for building a successful (B2C and B2B) Marketing Mix in Japan.

Third, I introduce and analyse the various Entry Strategies available to foreign companies keen on developing their business in Japan.

• Format: Paperback
• Language: English
• ISBN: B0F4Z9JD6P
• ISBN13: 9798230814467
• Release Date: September 2017
• Publisher: Philippe Huysveld
• Length: 190 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.4" x 8.5" x 11.0"