Mastering IMC: A Comprehensive Guide to Integrated Marketing Communication

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Mastering IMC: A Comprehensive Guide to Integra...

By Anamika Singh, Manisha Pipariya, Chandrani Singh

Edition Description

Mastering IMC: A Comprehensive Guide to Integrated Marketing Communication is a grounded exploration of how organisations can strategically coordinate diverse marketing tools to deliver a unified, consistent, and impactful brand message. Bridging theory and practice, the book...

Edition Details

Format:Paperback

Language:English

ISBN:B0GJ5T1ZPZ

Format: Paperback

Condition:

58.42

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List Price: ~~$64.00~~

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Mastering IMC: A Comprehensive Guide to Integra...

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