Mastering Global Business: Your Single Source Guide to Becoming a Master of Global Business

by Financial Times and HEC

Globalization. The most over-used word in business. What does it actually mean for your company? How do you make sense of what the real issues are for global businesses? How can you make your business truly global?

Global companies are local everywhere and foreign nowhere. Easy to say, but hard to do.

Managers need to learn how to handle brands, technologies, information, finance and people, innovatively and on a global scale, without...

• Format: Paperback
• Language: English
• ISBN: 0273637061
• ISBN13: 9780273637066
• Release Date: October 1998
• Publisher: FT Press
• Length: 380 Pages
• Weight: 2.04 lbs.
• Dimensions: 1.0" x 7.7" x 10.0"